I spent most of my career in marketing at Chick-fil-A. I was there for 37 years, 35 of which were in the marketing department (I rotated out for two years to lead an operations team). While reflecting back on my time there, I made a discovery that I wasn’t consciously aware of while living it: the very best marketing is not about generating sales – it’s about creating a story that customers want to be part of. The greatest brands have the greatest stories.
